Privacy Policy:

Updated July 2023:

This policy explains how uses your personal data, whether you are an occasional visitor to our website or mobile app, or if you have signed into your account. There is a lot of information here, so we have broken it down into bite-size sections.

Age Restrictions

This website is not intended for individuals under the age of 21 and the materials provided on the website and services are not targeted at individuals under the age of 21. By using the website, you represent and warrant that you are above the age of 21 and the legal age in your jurisdiction. If you are under the age of 21 or the legal age in your jurisdiction you agree to stop using this website immediately.

Privacy Legislation

We comply with all applicable privacy legislation regulating the retention, use and disclosure of personal information by private sector organizations (the “Privacy Legislation”). “Personal Information” means information about an identifiable individual.  We do not ask for all of this, but it would include their name, home address, telephone number, social insurance number, financial information (including but not limited to credit card information), and gender. Personal information does not include information that would enable an individual to be contacted at a place of business, for example, their position or title, business telephone number, or business address. We will only collect, use, or disclose personal information in accordance with Legislation and this privacy policy.

As required by the privacy legislation, we have appointed a privacy officer who is responsible for compliance with this privacy policy and the privacy legislation. The privacy officer may be contacted by email as follows:

Information Collection and Use

Users' personal data is controlled and processed by Legalbet SIA. Address: Bukultu street 11, Riga, LV-1005, reg. number 40203059170. Legalbet SIA is a company regulated by the laws of Latvia.

As a result of your visits to the website, we may collect personal information, such as IP addresses, and other information, such as pages viewed, time and date of the visit, your search and website navigation preferences and clicking habits.

In addition to the above, We may track certain aggregate information that cannot be personally traced to any individual (“Aggregate Information”), such as the total number of visitors to the website, the number of visitors to each page, and the type of browser used to access the website. We may analyze this data for trends and statistics in the aggregate, but such information will be maintained, used, and disclosed in aggregate form only and it will not contain any personal information.

We may use personal information and aggregate information to improve the experience of accessing the website for our users, including through customizing, or making changes to pages on our website. We may analyze this information to learn more about how you access the site and customize advertisements and other content You view when accessing the Website. We may also use this information in order to test changes to the website and make improvements to website functionality.

Market Research

We will occasionally invite you to give feedback on services you have used or to take part in customer surveys, questionnaires or focus groups.  Taking part in research is always voluntary, and where we use a third party we do not pass over any details (other than your contact details so they can send you the initial request or invitation) unless and until we have your consent to do so.

Privacy Rights: Can I opt-out of this?

It's really important for any business to find out what its customers think. As we are careful to limit the number and frequency of contacts we make if you don't want your data used in this way your option is to not use our services and to close your account

Things we do with your consent: Marketing

Direct Marketing

We will send you offers and information only if you have given your consent for us to do so, in which case we will contact you via email, post, SMS or online about any of our group products and services. We never share your data with companies outside our group for them to use for their own marketing. From time to time, we may team up with a third party to bring you details of a product or service we think may interest you, but where we do this the contact will come from us - we will never pass your details to the third party without your prior consent.

Keeping it Relevant

We want to make betting and gaming better for you, so we want to be able to tell you about products, services and features that you will find exciting and relevant and we tailor the offers and information we send to suit you. To do this, we look at what we know about you across our group, such as your age, location and gender, your browsing history, social media usage and how you interact with us and build up a picture of you that helps us decide what you're most likely to want to hear about. (This is sometimes known as 'Profiling'). We also combine this with information we've obtained from publicly or commercially available sources about what things people with similar characteristics to you (in terms of age, gender, location etc.) tend to be interested in, so we can fine-tune the offers we present to you.

Putting You in Control

We firmly believe our customers prefer offers and information that are relevant to them and their interests over general adverts, so we tailor all our marketing using this picture we've built up of you. We think this makes our marketing better both for you and for us. However, data protection law gives you the right to opt-out of having your personal data used to build up this type of picture and predict what you might be interested in, so you can opt-out at any time. As we explain above, all our marketing is tailored to you in this way, so to opt-out of this type of personalisation, you will need to opt-out of receiving all direct marketing from us. 

You can do this when you sign up by not ticking the box to opt into marketing. We won't then send you offers and information by post, email or SMS but we will continue to personalise your online experience based on the picture we've built up of you. This means you'll continue to benefit from a more personalised look and feel on our websites and apps, and will still see the following:

  • Targeted pop-ups telling you about products, services and offers we think you'll like

  • Bespoke offers relevant to you, communicated through pop-ups or other on-site content

  • Targeted messages on social media platforms such as Facebook or Twitter (which you can control easily through your privacy settings on each individual platform) and in other places on the internet that support targeted advertising.

We think this strikes the best balance: it lets you opt-out of receiving marketing through offline channels (email) while still enjoying the best online experience, and without having to miss out on benefits. However, if you prefer not to receive any personalised messages or offers online you can opt-out in your online account.

Please also note the following:

  • Where applicable, we will still make onsite recommendations for products you might enjoy. We base these on how our customers as a whole tend to use our sites and features, not on information about you as an individual.

  • Some personalised banner adverts on our sites are controlled separately through cookies, so you will also need to adjust your browser's cookie settings or you will continue to see them.

  • You may still see our adverts on other websites or social media platforms you visit, but these will not be targeted at you.

Marketing: Keeping it relevant and putting you in control - At a Glance:

All our marketing is tailored to be more relevant and interesting to you so if you're:

  • Happy to receive personalised offers and information by email and online - Make sure you opt in to direct marketing.

  • Happy to see personalised offers and information when you're online but don't want to receive them by email- you need to opt-out of direct marketing.

  • Not happy to see personalised offers and information online or by e-mail - be sure to opt-out of personalised marketing and adjust your cookie settings to avoid receiving banner adverts.

Remember, you can change your mind at any time by updating your preferences in your account settings.

Online Banner Adverts: Cookies

If you have enabled cookies in your browser you may receive banner adverts on our homepage, as these are cookie-based and not tailored using other information we hold about you. As they are cookie-based you may receive them even if you have opted out of other personalised marketing but you can control them easily via your browser settings

Advertising on social media

If you have given your consent to marketing, we may work with social media companies such as Facebook and Twitter to provide you with information about our products and services via their platforms. If you do not wish to see these adverts, you can control this easily by disabling preference-based marketing in the privacy settings on each individual platform.

Even if you have withdrawn your consent to personalised marketing by us, you may still occasionally see general adverts for our group products and services on your social media feeds. These will not be specifically targeted to you, and again, you can control this via the privacy settings on each platform.

Online Behavioural Advertising

We may use cookies placed by third parties to collect personal information about your browsing activity, which is then grouped with data about what other people with similar interests and characteristics (in terms of age, gender, location, etc. are looking at). The combined information is used to show you online adverts based on those interests, either for our own products and services or those of a third party (this is known as 'Online behavioural Advertising').

Sharing of Personal Information

We do not trade, sell, or otherwise share personal information with third parties except as set out in this privacy policy. We may provide personal information and aggregate information, including the number of visitors to the website and time of access to the website, to vendors, service agencies, advertisers and other third parties that we may engage to assist us in providing our services to you.

We reserve the right to disclose your personal information and your communications on this website as required to do so by applicable law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on the website, or when we deem it appropriate or necessary to provide such information to law enforcement authorities.

We may transfer your personal information to a successor entity upon a merger, consolidation, or other corporate reorganization in which we participate to a purchaser of all or substantially all of our assets.

Cookies and Widgets

We may use small text files called cookies to improve the overall website experience. A cookie is a piece of data stored on Your hard drive containing information about your access to the Website. Cookies generally do not permit us to personally identify you. If you do not wish to use cookies while accessing the website, it may be possible to disable the use of cookies through changing your internet browser settings.

The website may also contain software widgets aimed at collecting information regarding your browsing habits in order to provide you access to website content. These software widgets may be embedded on the website and collect information provided by visitors which is disclosed to third parties. Our advertisers may place and read such widgets in your internet browser or use web beacons to collect information about the user. Such third parties may collect, use, and commercially exploit any information provided by users as they wish, subject to applicable laws and regulations. We do not have direct control over how the information collected by these third parties is used, and thus the use of this information is not covered by this privacy policy.

Links to Third-Party Websites

We provide links to other websites or resources over which We do not have control (“external websites”). Such links do not constitute an endorsement by us of those external websites. You acknowledge that we are providing these links to you only as a convenience, and you further agree that we are not responsible for the content of such external websites. Your use of external websites is subject to the terms of use and privacy policies located on external websites.

Companies that provide services on our behalf

We share your personal information with external organizations that carry out a range of services on our behalf for the purposes in this policy. The main functions that are, or could be, carried out fully or in part by third parties are listed below:

  • Account set-up;

  • Management and execution of marketing campaigns;

  • Printing;

  • Customer services;

  • Checks to help us detect unfair use of our products and services;

  • Web hosting, online content services and data storage;

  • Management of competitions, contests and offers;

  • Data analytics and data cleansing;

  • Market research and collecting or analyzing customer feedback;

  • IT services and support;

  • Audit-, legal- and compliance-related services.

We carry out checks to ensure that the companies we work with will give your information the same level of care and protection as we do. Both we and they are obligated to handle your information in accordance with data protection law, and we are also required to put in place contractual measures reinforcing those obligations.

How long do we keep your information?

We hold your personal information only as long as we have a valid legal reason to do so, which includes providing you with the services you have requested, meeting our legal and regulatory obligations, resolving disputes and enforcing our agreements.

The length of time for which we keep different types of personal information can vary depending on why we originally obtained them and the legal requirements that apply to them. When setting our data retention and deletion timescales we take into account a range of factors and requirements including gambling regulation, anti-money laundering rules, tax rules, payment industry requirements, complaint handling standards, the need to prevent or detect crime or other misuses of our services, and auditing requirements.

To fulfil our various requirements and obligations, some of your personal data will need to be retained for a period of time even after you cease to be a user.

Staying in control of your personal information: your privacy rights

The Right to access the data we hold about you

If you would like a copy of the personal information holds about you, you should request it by emailing We will ask you to complete and return a form, which is not compulsory but helps us to help you by providing the information you are looking for. Before we respond to your request, we will ask you for a valid proof of identity and once we've received it we will provide our response within one month. If your request is unusually complex and likely to take longer than a month we will let you know as soon as we can and tell you how long we think it will take.

We will fulfil requests wherever possible, but there are occasional situations in which local data protection law requires or permits us to withhold some information (such as where it would involve disclosing information about another person or information which is commercially sensitive), or allows us to make a small charge. If either of these applies, we will tell you why.

As a data subject, you also have the right to correct or delete your personal data and the right to restrict their processing, as well as the right to data portability.

If you detected an infringement of the Privacy Policy, you have the right to lodge a complaint with a supervisory authority.

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