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William Hill USA Sportsbook Review 2020

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Pros

  • Experienced and popular sportsbook
  • Good mobile apps available for betting
  • High number of bonuses and promotions

Cons

  • Lack of match center section and stats
  • Live games have no streaming and limited betting markets
Sportsbook has a license for this country

Sports selection — normal

William Hill is one of the biggest sportsbooks in the world, including in America. We have examined the margins (percentage taken from each bet by William Hill) that are present on its sportsbook in the United States. We have used different leagues, sports and games to find the most accurate average margin in each competition.

Soccer

Average Margin = 5.63%

For the soccer section, we used lines from games in top leagues, average leagues and in the Bundesliga specifically. For the section in the Bundesliga, we found average margins of 6.069. These were drawn from markets on the win, loss or draw and on the totals market for number of goals. 

For top leagues we included games from both the English Premier League and Calcio A. The average margin from these games was 4.47. The average leagues included the Russian Premier League and the Portugese Liga NOS. Lower leagues such as the Swedish Allsvenskan were also calculated. The total average for the sport of soccer was 5.63% and the margins ranged from 4.47 up to 6.4.

Hockey

Average Margin = 4.375%

On William Hill, the only league featured is the NHL. The margins for this league are fairly low averaged at 4.375. This places the hockey section of William Hill in the good category. Out of the games measured, the margins range from 3.957 up to 4.708.

Basketball

Average Margin = 4.566%

We looked at the three top basketball leagues on William Hill when determining average margins. The total average for all three leagues was at 4.566, placing the Sportsbook in the good category for basketball. 

Both the NBA and the NCAAM had very good margins hovering around four. The nBA was at 4.428 and the NCAAM was even lower with an average of 4.082. The EuroLeague's margins were slightly higher, with the margins sitting above five at 5.187. The markets used were the same for all of the leagues, including the Moneyline and the over/under on the total points. 

Betting options — good

Different sports betting markets are categories that describe what you are betting on. William Hill covers all of the main types of wagers, with a couple of non mainstream options as well including system bets with both teasers and round robins available.

William Hill Sports Betting Markets

Straight

Parlay

Round Robin

Future

Prop

Over/Under

Handicap (Spread)

Teasers

Of course, William Hill also has an “InPlay” section on the site and app, where you can make live bets on the current games. Another thing that William Hill Sportsbook has is a lot of alternative lines for the main bets that you can make. These combined market types along with the number of alternative lines gives the player a lot of options for placing wagers. You can find these betting markets on all of the relevant sports and leagues. 

Live — good

William Hill has a live section that can be accessed by clicking on the InPlay tab on the left side of the screen. The tab will take you to a home page for live games. For each game listed there will be odds as well as the tournament, time and location of the game.

The live scoreboards constantly refesh with new statistics and updates

The biggest downside of this section is that not all of the games are available for live betting and there are fewer markets in the InPlay section. However, many of the major competitions will be included for live betting. Following the games being played is also extremely easy on William Hill, as even without live streaming there are plenty of statistics and game updates available. 

When you select a game there will be a live scoreboard for the player to watch. All of the available odds for the game will be directly below the scoreboard. The scoreboard will have alerts with a picture come up when anything noteworthy happens in the game. For example, in tennis there will be a picture that comes up in the case of a fault or a point won and so on.

Bonuses

Bet $500 Risk-Free after Deposit!

William Hill is currently offering a welcome bonus for new users who sign up and make a deposit on the site. The bonus will give the player a risk-free bet depending on the amount the player adds to their new account. The way the risk-free betw orks is that if your first bet on the site loses, than William Hill will return to you the full amount in the form of a bet token.


  • Qualifying Deposit of $50.00 - $99.99 = $100 Free Bet
  • Qualifying Deposit of $100.00 - $249.99 = $250 Free Bet
  • Qualifying Deposit of $250.00 or more = $500 Free Bet


The qualifying deposit will be the first transaction the player makes after creating the new account. In order to qualify for this bonus, the initial deposit must be at least $50. During registration, you will need to opt into this second offer using the Legalbet150 bonus promo code. Terms and conditions apply to both of these bonuses.


  • This promotion will run from Thursday, September 3, 2020 – Wednesday, September 30, 2020

  • Must use the Legalbet500 promo code when registering your account

  • Only first time users will be eligible for these offers

  • Player must deposit at least $50 to be eligible

  • Offers may not be combined with any other promotions

  • First deposit must be within seven days of creating your account

  • Risk-free bet must be used within seven days of receiving it

  • Players may be required to play through an amount equal to the qualifying deposit

  • There are no rollover or playthrough requirements for winnings from risk-free bet


The first deposit can be made by players immediately after their account has been approved. This will follow nearly identical terms and conditions and is more or less included as one overall promotion with the matched deposit. The first big positive is that there is no rollover requirement for any winnings from the risk-free bet. Players make have to playthrough the amount of the first deposit, though this is something to be expected and is a minor note. 


That means that if you happen to win big with the first part of the bonus you can immediately withdraw that money without fulfilling the original playthrough requirements. The other thing that really caught our eye is that there are no restrictions on the bets that you can make with your bonus funds. You can place wagers on any games, leagues or odds on the sportsbook. You can make wild parlay bets or take a more conservative approach with safe odds, no restrictions!


(This promotion is only available for players in the state of New Jersey)

Bet $500 Risk-Free after Deposit!

William Hill is currently offering a welcome bonus for new users who sign up and make a deposit on the site. The bonus will give the player a risk-free bet depending on the amount the player adds to their new account. The way the risk-free betw orks is that if your first bet on the site loses, than William Hill will return to you the full amount in the form of a bet token.


  • Qualifying Deposit of $50.00 - $99.99 = $100 Free Bet
  • Qualifying Deposit of $100.00 - $249.99 = $250 Free Bet
  • Qualifying Deposit of $250.00 or more = $500 Free Bet


The qualifying deposit will be the first transaction the player makes after creating the new account. In order to qualify for this bonus, the initial deposit must be at least $50. During registration, you will need to opt into this second offer using the Legalbet150 bonus promo code. Terms and conditions apply to both of these bonuses.


  • This promotion will run from Thursday, September 3, 2020 – Wednesday, September 30, 2020

  • Must use the Legalbet500 promo code when registering your account

  • Only first time users will be eligible for these offers

  • Player must deposit at least $50 to be eligible

  • Offers may not be combined with any other promotions

  • First deposit must be within seven days of creating your account

  • Risk-free bet must be used within seven days of receiving it

  • Players may be required to play through an amount equal to the qualifying deposit

  • There are no rollover or playthrough requirements for winnings from risk-free bet


The first deposit can be made by players immediately after their account has been approved. This will follow nearly identical terms and conditions and is more or less included as one overall promotion with the matched deposit. The first big positive is that there is no rollover requirement for any winnings from the risk-free bet. Players make have to playthrough the amount of the first deposit, though this is something to be expected and is a minor note. 


That means that if you happen to win big with the first part of the bonus you can immediately withdraw that money without fulfilling the original playthrough requirements. The other thing that really caught our eye is that there are no restrictions on the bets that you can make with your bonus funds. You can place wagers on any games, leagues or odds on the sportsbook. You can make wild parlay bets or take a more conservative approach with safe odds, no restrictions!


(This promotion is only available for players in the state of New Jersey)

About the sportsbook

William Hill may have been started in London, but the William Hill sportsbook has been operating in the US for years now, with multiple locations in Nevada. The company understands the American sports betting style, and it shows on the site. Featured bets on the site will almost always cover popular US sports leagues like the NFL or the NBA.

The sports available on the site also revolve around American leagues. The William Hill Sportsbook has the best of both worlds, with a large amount of experience in both the international and American sports betting industries. The site features a lot of different sports, betting lines and many ways to wager. 

William Hill General Sportsbook Information

William Hill is based in London, however the sportsbook has also long been in America, opening its first betting office in Nevada in 2012. The company next moved its operations to the East Coast, opening its sportsbook at both Monmouth Park and Resorts Casino in New Jersey.

As of now, William Hill offers its brand of sports betting in nearly every state with legal sports betting. The company is available in states such as Iowa, Colorado, Nevada, Pennsylvania and more. It also serves as the exclusive risk manager for sports betting in Delaware and powers the official Rhode Island sportsbook.

You can make many different types of bets on William Hill, including live bets on games that are currently being played. The live (InPlay) betting section on the site again makes it very easy to find the games you are looking for, and features a long list of alternative lines for most games.

William Hill Live Betting

Unfortunately, there are no horse racing bets on the site, but the sportsbook does offer a high number of bets on auto racing. This section will have lots of bets available for auto races such as NASCAR, Formula 1 and the Grand Prix. The types of bets that can be made here will be different than regular sports competitions, though they can be read about in the William Hill information section.

Some of the auto racing bets you can make on William Hill:

  • Race Winner
  • Fastest Qualifier
  • Pole Position
  • Fastest Lap
  • Tournament Winner
  • Tricast
  • Winner on the Podium

You can expect to see lots of different bet types available for all sports on William Hill. You can also find multiple sports betting offers and promotions as well as solid customer support options. Overall, it is hard to find much of anything missing on William Hill, as the sportsbook features a strong showing in just about every section on the site. The experience,  bonuses, number of lines and live betting section combined make William Hill a top sportsbook contender.

William Hill Official Site USA

The US online sportsbook and mobile betting app do not follow the same design and structure as the international offerings. Instead, the online William Hill sportsbook in the US features its own design centering around the American market.

William Hill Site Overview

The simplicity of the site can be seen as a rather good thing, as it allows the player to easily navigate to the sport or game that they are looking for. William Hill will also constantly update its sports and leagues selection to match current betting opportunities. There is a wide selection of sports available on the William Hill Sportsbook. The bets and markets are centered around American leagues and games, as well as events that are being played live. 

Football

Baseball

Hockey

Boxing

Soccer

Basketball

Golf

Tennis

Aussie Rules Football

Cycling

Badminton

UFC/MMA

Darts

NASCAR

Cricket

Olympics

Handball

Rugby League

Snooker

Table Tennis

eSports

Rugby Union

Formula 1

(NFL, NHL, MLB, PGA)

The sports that have bets currently available are listed on the left side of the screen. The center of the home page will also show games and odds for all of the upcoming events. If you are not looking for a specific game, you can browse the center of the screen for any enticing competitions.

These are separated by both sport and league, meaning that you can narrow your options as much as you would like. Clicking on any odds will bring up the bet slip on the right side of the screen. You can place a wager straight from the home screen by entering an amount and choosing ‘Place Bet’.

William Hill Review: Deposits And Withdrawals

Transaction or payment methods on William Hill will vary depending on the state in which you are betting. In states with legal mobile sports betting, you will have many more methods available to you. Obviously, there will be more convenience involved in states like New Jersey and Rhode Island that have legal mobile betting.. However, William Hill makes it as convenient as possible to make transactions to your account in non mobile states as well. 

Depositing/withdrawing in mobile betting state

  1. Log in to your William Hill account with username/password
  2. Navigate your way to the ‘Cashier’ section on the site
  3. Select whether you wish to make a deposit or withdrawal
  4. Choose a payment method and amount
  5. Click on confirm and start betting

Depositing/withdrawing in non-mobile betting state

  1. Locate a William Hill Sportsbook within your area

  2. If PayNearMe is available in your state, you may also find a CVS Pharmacy or 7-Eleven

  3. Fill out registration form and provide identification

  4. Wait for approval and deposit in cash or with a Play+ card

The minimum deposit amount on the William Hill sports betting site is $20, no matter which deposit method that you use. The speed of funds being deposited also does not vary, as all payments made into your account will show up instantly. 

Online Payment Methods

Deposit

Withdrawal

Visa

Yes

X

Mastercard

Yes

X

ACH (e-check)

Yes

X

William Hill PrePaid Card

Yes

Yes

The William Hill PrePaid Card is currently the only way to withdraw money besides going to a retail location. Furthermore, the card makes a good choice as both payment transactions with the card can be done instantly. In the deposit funds section, you can apply for the William Hill PrePaid Card. The card will be mailed to you after you have filled out the necessary information.

William Hill Mobile Sports Betting App

The William Hill sports betting app can be downloaded either from the Apple store or directly from the William Hill online sportsbook. Both versions of the app are free and are available in multiple states. The apps allow you to make bets from anywhere in the state on the go. 

William Hill Betting App Positives

  • Very easy to navigate anywhere on the site

  • Great live betting section

  • Bonuses specifically for betting app

  • Same sports and bet lines as on desktop

Things That Could Use Improvement

  • Placing a bet could be more convenient

  • Need to leave app to contact customer support

  • Lack of major withdrawal options

Overall the William Hill betting app is very good, but not without some issues. Despite the issues, there are still enough perks to make it a viable option. The sports betting app by William Hill gives you the same great ways to wager and includes live betting and its own set of promotions from time to time. The app runs smoothly and is incredibly well designed. 

Registration and Verification

Depending on the state you are in, there are different ways to register a William Hill account. If allowed, mobile registration can be done by going to the website in your preferred state and clicking on the ‘Register’ button in the top right corner of the screen. Registration will differ slightly between the states but the main outline will still be the same. There will also be the same key things that will apply to all signup processes. 

William Hill Sportsbook Registration: Key Points

  • Follow state registration rules

  • Must be of legal age to bet in the state

  • Geolocation Location Services

  • Agree to William Hill terms and conditions

In general, these will be the things that stay the same throughout registration in the different states. To read more about these points and about the William Hill registration process in general you can go to the how to start betting articles in our Betting School.

Once you have completed the registration form, William Hill will immediately begin to verify that the information you have entered is correct. From there, you should receive a notification letting you know that your account has been accepted and created.

After receiving this notification you will be free to make a deposit and begin betting.If allowed, mobile registration can be done by going to the website in your preferred state and clicking on the ‘Register’ button in the top right corner of the screen.

William Hill Customer Support

If you happen to come across questions or issues concerning betting, William Hill has multiple ways that you can get in  touch with the customer support team. You can easily find the method of contact you would like to use by locating the help and feedback tab in the top right of the screen and clicking on contact us. In the mobile betting app, this is the ‘support’ button in the bottom right.

  • Telephone
  • Email
  • Live Chat

The live chat is normally the quickest method however only operates during normal business hours. The William Hill phone line is another good option for direct contact and is available 24 hours a day.

William Hill Bonuses, Promo Codes

One of the best parts of the William Hill Sportsbook is the ‘Promotions’ section on the site. William Hill constantly updates its offers, and often has more than most sportsbooks available. There are also normally no shortage of promotions for both new players and players who have already registered an account.

The types of bonuses that you can receive are varied, as they range from bonuses for different sports, leagues and competitions. William Hill often ties in special promotions that correlate with sports at the time. For example, during the NBA season you will see offers for betting on basketball.

Types of promotions you can find on William Hill

Cash Back

Matched Deposit

Parlay Boost

Free Bets

Raffles and Prizes

Bet Type Bonuses

Seasonal Promos

Odds Boost

You can always check the promotions section on the William Hill Sportsbook to find out what is currently being offered. Clicking on any bonus will bring up its requirements and the terms and conditions.One of these requirements may make it necessary for you to “opt-in” to the bonus with the use of a promo code. This is most common when signing up on a site or making your first deposit or bet. 

The William Hill promo codes can be found in the bold information at the top of the promotion’s page. The promo code will be a short series of numbers and letters like Legalbet500, for example. Entering this code in the necessary place will activate the bonus and release it to you following the fulfillment of its requirements.

Questions and answers

What is the best thing about the William Hill Sportsbook?

Since it is truly difficult to single out one single thing that William Hill does best, we would have to say the best feature on William Hill is the experience that the sportsbook has. This experience in sports betting pours into every section on the site, which are all done very well. The company focuses primarily on sports betting, with no added sections. This results in a sportsbook that does everything ranging from live betting to promotions very well. 

How does live betting at William Hill rate?

Making a bet on a game as it is being played is very popular. William Hill’s live betting section is more than enjoyable, although could use some improvements. The addition of live streaming to the site and apps would truly make the site top notch. As it stands, the live betting is still very good on William Hill and holds up well against the US competition. It is convenient to bet with a lot of different lines and sports available. 

What is the difference between William Hill online betting and in person betting?

Besides the obvious difference in that you can make mobile bets anywhere within the state, there are a couple of main differences between the two. Both are great options and depend on the player, as both offer the same product of sports betting.


Betting at a William Hill retail location can be done legally in more states and also will have ways to both watch the game and cash out immediately on site. Mobile betting is certainly more convenient and will allow you to quickly make bets without any disruptions.

Support service

855-754-1200
24/7

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Review rating: 5 / 5
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