Looking at the app that Smarkets has put forth for the American market it is clear to see that they will have a good time in the founders’ home country. The app comes completely unique to the US market, as the combination of media, social networking and sports betting has not yet been seen on this level.
This could help them reach a wider audience and give them an extra advantage against competitors.
Especially when you figure that they are going into a sports betting market with a lot of new names to sports betting. There's plenty of sections, not just choosing a bet and wagering. There is enough here to keep users entertained for hours with different news and taking bets against other player's predictions included.
Smarkets instead has combined plenty of different features on a mobile app that is sleek, and is sure to appeal to many younger sports bettors. There is a tips section where you can follow other users of the site and check out their suggestions as a large selection of sports, both domestic and international.
Overall, the app has a lot of information and will keep you entertained with plenty of different sections to visit. The design is also well done as the entire app looks very professional and clean. The betting app will take some getting used to, but once you do you will have an amplified way to make sports bets.
The only downside of the betting app is that it can be difficult at times to just browse sports betting markets. The app is so packed with news and other extra sections that the focus specifically on sports betting can take a hit, especially when only five or six markets are featured on the main page.