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William Hill bookmaker review

$50
free in cash when you bet your first $50
$50
free in cash when you bet your first $50
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Pros

  • Experience and notorious sportsbook
  • Focus on American sports

Cons

  • Low number of sports available
  • No live section
  • Markets not sufficient

Sports selection — normal

William Hill is one of the biggest bookmakers in the world, including in America. We have examined the margins that are present on its Sportsbook in the United States. We have used different leagues, sports and games to find the most accurate numbers.

Soccer

For the soccer section, we used lines from games in top leagues, average leagues and in the Bundesliga specifically. For the section in the Bundesliga, we found average margins of 6.069. These were drawn from markets on the win, loss or draw and on the totals market for number of goals. 

For top leagues we included games from both the English Premier League and Calcio A. The average margin from these games was 6.394. The average leagues included the Dutch Eredivisie and the Portugese Liga NOS. The markets examined for these two were the same as for the Bundesliga. 

The total average for the sport of soccer was 6.537 and the margins ranged from 5.852 up to 7.382.

Tennis

Hockey

On William Hill, the only league featured is the NHL. The margins for this league are fairly low averaged at 4.375. This places the hockey section of William Hill in the good category. Out of the games measured, the margins range from 3.957 up to 4.708.

Basketball

We looked at the three top basketball leagues on William Hill when determining average margins. The total average for all three leagues was at 4.566, placing the Sportsbook in the good category for basketball. 

Both the NBA and the NCAAM had very good margins hovering around four. The nBA was at 4.428 and the NCAAM was even lower with an average of 4.082. 

The EuroLeague's margins were slightly higher, with the margins sitting above five at 5.187. The markets used were the same for all of the leagues, including the Moneyline and the over/under on the total points. 

Betting options — bad


For the New Jersey site, William Hill currently features 11 sports to bet on. The sports are listed on the left side of the site’s homepage. Among the sports are the country’s most popular including baseball, basketball, football and hockey. The sportsbook appears to be solely focused on US-based sports as exotic sports such as cricket are nowhere to be found. Auto racing, golf and UFC/MMA and boxing fights are also available on the site. Australia Rules Rugby is the sole sport that primarily takes place in a foreign country. The globally revered sports tennis and soccer round out the list. The sportsbook itself is fairly easy to navigate. The sports are all listed on the left side of the screen in alphabetical order. Down the center of the homepage you can see the most popular upcoming events. This is separated by sport and not necessarily in the correct order by time. However, for each section of sports, the games starting the soonest will be first. All of the games listed will have the main odds for them listed next to them. There is also a section at the top that will periodically display different promotions and “trending” bets with odds. 

Football

Both the NFL and NCAA are available leagues to bet on for football. For each individual NFL game you can expect to find around 50 markets offered to the player. However, there is also a strong concentration on NFL futures and individuals player markets. The main three markets the spread, money line and totals bets are each featured on the front of the page. You can also make these types of bets for the first halves and the individual quarters of a game. One of the more interesting bets that we haven’t seen in many sportsbooks in New Jersey is a bet on how the teams will score first. You can bet on the possibility of a field goal, safety or a touchdown by either of the teams. There is also the possibility to choose that no one will score, with the odds for this and the safety being equally astronomically high. This bet is available for both halves. Totals bets include total number of touchdowns scored, turnovers and quarters won for both teams. These can also be done for both of the teams individually. Prop bets include the team’s winning margin, team with the most punts, the first team to turnover and more. There are significantly fewer lines available for the NCAA games with six being a high number for this league. For an NCAA game you can find the main three bets of course. The only other markets come from a variation of these bets available for both the halves and the quarters. Like it was stated earlier, NFL futures bets have a good number of markets themselves. You can place wagers on the winners for each of the divisions, conferences and the eventual Super Bowl winner. There are also specials for the NFL season where you can select who will win the MVP award as well as who have the most passing, receiving and rushing yards by the season’s end. 


Soccer

Even in America, a good measure of a sportsbook can be taken from its section on soccer bets and the markets/leagues available. As the most popular sport in the world, it is imperative that bookmakers all over the globe facilitate a good soccer section. William Hill is certainly not the best section we have seen in New Jersey. The selection is quite surprising coming from a European-based sportsbook. The most notable takeaway is the lack of availability for major tournaments such as the Champions League or the Euros 2020. League tournaments are also not shown. The sportsbook does have a decent selection of leagues for the player to choose from including the Portuguese Primeira Liga, Turkish Super Lig, Greek Super League and the Russian Premier League. The top five leagues are all safely there as well, as are the MLS and the Mexican Liga MX. Although the markets for the leagues are quite evenly dispersed the number of markets is quite poor all-around, with an average of around 14 for each game. This means you can normally find the same number of bets for the Scottish Premiership as you can for the English Premier League, albeit a low number. For a game you can bet on the handicap, money line and totals. The money line is available for both the first and the second half of the game. The rest of the available options are located within prop bets. You can bet on the games first goalscorer, choose which players will score goals, choose whether both teams will score or not, and the game’s total goals. You can also wager on total corners with different handicap options, the correct final score and the total amount of cards for the game. With an apparently clear focus on the US market, it is unlikely that the soccer section will be drastically updated in the near future. 


Baseball

For the baseball season William Hill covers the main basics of the betting markets. For a normal regular-season game there are around ten available markets. The money line is available with variations accounting for the possibility of different starting pitchers. You can also find bets on the win with a handicap or on the total number of runs in the game. The alternate lines section is itself very extensive. Just about any handicap you want to place on a team you can find in this section. The same is true for total runs as you can find numbers from Under five to Over 16. The main moneyline and total runs can also be bet on for each individual inning as well. The good thing about the total runs for each inning is that they will offer ranges for you to bet on, including whether there will be zero, one, two or three or more runs scored. There is also the possibility to bet on whether or not there will be a run scored in the first inning or not. The lone market available in the prop bet section is on whether there will be a Grand Slam or not sometime in the game. You can also find futures bets on the 2019 World Series winner and the winners from both the National and American Leagues. With the massive popularity of baseball in the state of New Jersey, it is expected that with time more markets will find their way to the William Hill sportsbook.

Live — normal

William Hill has a good live section that can be accessed by clicking on the InPlay tab on the left side of the screen. The tab will take you to a home page for live games and will feature buttons at the top of the screen that divide the games into sports. For each game listed there will be odds as well as the tournament, time and location of the game.

When you select a game there will be a live scoreboard for the player to watch. All of the available odds for the game will be directly below the scoreboard. The scoreboard will have alerts with a picture come up when anything noteworthy happens in the game. For example, in tennis there will be a picture that comes up in the case of a fault or a point won and so on. The scoreboard will also tell you who has possession of the ball and the score in the first quarters or sets if applicable. Though it is not as good as some of the live scoreboards that can be found in other sportsbooks in New Jersey, it is better than having nothing. Of course, a live stream for the game would be the most preferable, which is not found on William Hill. 

William Hill

Bonuses

The first bonus is an offer of $50 free in cash when you bet your first $50 on games

Possibly the best part about William Hill’s sportsbook is the section featuring all of the promotions on the site. The first bonus is an offer of $50 free in cash when you bet your first $50 on games. The players must signup using the promo code WH50 to get the bonus, which is available for 30 days after signup. There are a lot more smaller bonuses available to players for different sports and events. The ‘Hail Mary Parlays’ promotion that gives the player 15% back after a loss on four-bet parlay on college football games. The odds must be +100 combined. Another one that will be very entertaining for players is the ‘Saturday Upset Special’. For this promotion, the player can bet on a team that is the underdog by +300 or more and if the team loses by three points or less. ‘$2 Dingers’ is a bet for the baseball fans on the site. When the player bets $25 or more on baseball games on Tuesday, then the player can get $2 as a bonus for every home run hit by a winning team that the bettor chose. If any of the home runs are grand slams, then the player will receive $10 instead of $2. The maximum amount of cash back that the player can receive is $50.

The first bonus is an offer of $50 free in cash when you bet your first $50 on games

Possibly the best part about William Hill’s sportsbook is the section featuring all of the promotions on the site. The first bonus is an offer of $50 free in cash when you bet your first $50 on games. The players must signup using the promo code WH50 to get the bonus, which is available for 30 days after signup. There are a lot more smaller bonuses available to players for different sports and events. The ‘Hail Mary Parlays’ promotion that gives the player 15% back after a loss on four-bet parlay on college football games. The odds must be +100 combined. Another one that will be very entertaining for players is the ‘Saturday Upset Special’. For this promotion, the player can bet on a team that is the underdog by +300 or more and if the team loses by three points or less. ‘$2 Dingers’ is a bet for the baseball fans on the site. When the player bets $25 or more on baseball games on Tuesday, then the player can get $2 as a bonus for every home run hit by a winning team that the bettor chose. If any of the home runs are grand slams, then the player will receive $10 instead of $2. The maximum amount of cash back that the player can receive is $50.

About the bookmaker

William Hill was founded by a man of the same name in 1934 Britain. Ownership of the company has changed many times throughout the years, however the latest purchase was made by Nomura for €700m in 1997. William Hill has three partnerships in the Premier League with Chelsea, Everton and Tottenham. It also sponsors darts including the sport’s biggest event the William Hill Darts Championship, which it took over in 2014. The company became the first European-based gaming operator to be granted a full license by the Nevada Gaming Commission. 

The company also opened operations in New Jersey after agreeing to provide Sportsbook services to both Monmouth Park Racetrack and Ocean Resort Casino. Today, William Hill employs over 15,000 people and is listed on the London Stock Exchange. The company is headquartered in London but has offices in Italy, Spain and Japan. It is now the largest operating sportsbook in the US and runs 107 race and sportsbooks in Nevada alone where it is the states leading mobile app. A new CEO Ulrik Bengtsson will take the reins of the company on October 1.

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